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当前,移动上网时代已经来临,手机将成为第五媒体,移动广告的商机随之涌现。在现阶段,移动广告尚处于起步期,广告商认知度、消费者使用率均不高,但各界都看好这一市场。Google、Yahoo!、Nokia、电信业者、手机广告业者等都纷纷布局移动广告市场,推出自家的移动广告服务,许多应用和服务模式相继推出,2010年的移动广告市场将呈现激烈的竞争态势。
At present, the era of mobile internet has come and the mobile phone will become the fifth media. The business opportunities for mobile advertising will emerge. At this stage, mobile advertising is still in its infancy, awareness of advertisers, consumer usage are not high, but all sectors are optimistic about this market. Google, Yahoo!, Nokia, telecom operators and mobile advertising operators all laid out the mobile advertising market in succession and introduced their own mobile advertising services. Many applications and service models were introduced one after another. In 2010, the mobile advertising market will be fiercely competitive.