本刊去年第3期刊登的“中央电视台‘标王’缘何全军覆没?”一本文在读者中引起较大的反响,不少读者来信来电希望进一步了解中国第一媒体在新世纪来临之际是否还延续这种做法。为此,记者作了追踪调查。 招标会阵容豪华 中央台少收10亿 据悉,尽管中央电视台几年前已取消了“标王”这个称号,但黄金时段广告招标竞拍活动仍年年举行。由于去年招标的是2000年新世 This article published in the third period last year, “CCTV ’standard king’ why the whole army subdued?” This article aroused great repercussions among readers, many readers call letter want to learn more about China’s first media at the dawn of a new century Whether to continue this practice? To this end, the reporter made a follow-up survey. It is learned that despite the cancellation of “Standard King” by China Central Television a few years ago, bidding for the prime time is still held every year. Since the bidding last year was 2000 Eocene