打造一个全新品类,力争在消费者心目中形成一个词语,并最终成为这个品类中的领先品牌,就能够给予消费者清晰的认知,并且深刻记忆。中国酒业近些年来快速发展,许多品牌的成功既是因为他们抓住了某个阶段品牌运作的规律而成功,同时也是因为机会的存在成就了企业的快速发展。但是,当机会消失或者不小心延伸到机会薄弱带,企业顿时进入一种焦灼状态或者发展停滞状态,在酒类市场的萧条期,酒企应该走上怎样的营销之路呢? Creating a whole new category that strives to create a word in the minds of consumers and ultimately to be the leading brand in this category gives consumers a clear understanding and deep memory. In recent years, Chinese wine industry has developed rapidly. The success of many brands is that they have succeeded not only because they have grasped the laws of brand operation at a certain stage, but also made the rapid development of the enterprise because of the opportunity. However, when the opportunity disappears or inadvertently extended to the zone of weakness, the business suddenly entered a state of anxiety or stagnant development. During the sluggish period of the liquor market, what kind of marketing should a liquor company embark on?