全媒、混媒,并不是只相对于节目的播出和营销,而是在节目设计和制作阶段,就以一种平台型的思维,将新旧媒体、传播手段融合在一起。在“混媒”时代的大背景下,2014年,重庆电视台融合多种媒介手段,致力于构建全媒体营销平台。为了真正实现有效的传播和营销,达到客户品牌构建,进而促进终端销售的目的,重庆电视台针对客户特点,量身定制全面整合的营销推广 Full media, media, not only relative to the broadcast and marketing programs, but in the programming and production stage, with a platform-based thinking, the old and new media, means of communication together. In the background of “Mixed Media” era, in 2014, Chongqing Television integrated various media means to build an all-media marketing platform. In order to truly achieve effective communication and marketing, to achieve customer brand building, and thus promote the purpose of terminal sales, Chongqing TV for customer characteristics, tailored fully integrated marketing