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名闻遐迩的美国麦当劳公司,是一个在全球拥有一万二千家餐厅的专营快餐食品的连锁企业。在过去的几十年里,它仅凭着汉堡包、炸薯条和可口可乐几样简单的食品,在全世界拓展了一片广阔的天地,取得了令人瞩目的辉煌业绩。麦当劳成功的秘诀,一方面是在于它提供的无可挑剔的优质完善的服务,另一方面是它有一整套科学的管理方法和正确的经营决策。麦当劳占领香港市场的策略就是一个很好的例子。香港虽沦为英属殖民地达百余年,但黄皮肤的港人一日三餐大米饭的饮食习惯却依旧未变,西方那种牛肉加面包,就着一杯可口可乐下肚的食品能
Famous American McDonald’s company, is a franchise fast food chain in the world with 12,000 restaurants. Over the past few decades, it has expanded to a vast world with just a few simple foods like hamburgers, French fries and Coca-Cola and has made remarkable achievements. The recipe for McDonald’s success lies partly in its impeccable quality of service, on the one hand, and on the other hand, it has a set of scientific management methods and correct business decisions. McDonald’s occupation of the Hong Kong market strategy is a good example. Although Hong Kong became a British colony for over a hundred years, the eating habits of the yellow-skinned people in Hong Kong for three meals a day still remained unchanged. The western beef and bread, on a cup of Coca-Cola food