人总是更多地关心自身的发展所以……产品是面向客户的,客户对产品的认可是企业生存和发展的基础。人总是更多地关心自身的发展,与自身不相干的事情,即使是卓越的东西,人们都没有深层的兴趣。销售过分强调产品的卓越性,而不注重客户的潜在需求,无形中会造成与客户的隔阂:你的产品确实优秀,但不能帮我解决问题,我还不如购买性能稍次、却能解决问题的产品。消费者购买产品首先是因为产品具有针对性,其次是看产品有无卓越性能。营销要大胆地改变思路:先弄清 People are always more concerned about their own development... Therefore, products are customer-oriented, and customer recognition of products is the foundation for the survival and development of the company. People are always more concerned about their own development. They have nothing to do with themselves. Even if they are excellent things, people have no deep interest. Sales emphasizes the excellence of a product rather than the underlying needs of a customer. It virtually creates a barrier to customer: Your product is really good, but it can’t help me solve the problem. I’m not as good as buying performance for a while but it can solve the problem. The product. Consumers buy products first because they are targeted, and second, whether they have superior performance. Marketing must boldly change its thinking: first clear