当前,农药形势越来越不乐观。国外公司的新药如狼来了,推广力度很大,大幅度侵占着国内市场,而中国农药市场产能过剩,产品的同质化和市场竞争越来越严重,要冲出这种怪圈,除了创制化合物、专利产品、差异化营销外,品牌成为最佳的选择。而如何成就品牌?就需要从单产品上做文章 At present, the situation of pesticides is less and less optimistic. Foreign companies such as the wolf came the new drug, promote a great deal, a substantial occupation of the domestic market, and China’s pesticide market overcapacity, product homogeneity and market competition more and more serious, to get out of this vicious circle, in addition to creating Compounds, patented products, differentiated marketing, the brand has become the best choice. And how to achieve the brand? You need to make a fuss about a single product