2002年的报业市场烽烟四起,媒体竞争的“价格战”不断升级。然而广州日报广告经营收入再创新高,以15亿连续八年全国第一。全国的媒体都很是羡慕广州日报,纷纷派团参观学习,他们看采编,看发行,但更多时候待在广告处想看个究竟,到底怎么做才能做好广告。广州日报成功策略是让每一个读者都阅读广告,让每一个广告都创造最大量的消费者。 In the newspaper market in 2002, the competition of “price war” has been escalating. However, Guangzhou Daily advertising revenue hit a new high, with 15 billion for eight consecutive years first in the country. The national media are very envious of the Guangzhou Daily, have sent delegations to visit and study, they read the editor, see the release, but more often want to stay in the advertising Department to see what exactly in the end how to do advertising. Guangzhou Daily success strategy is to allow every reader to read the ads, so that each ad to create the largest number of consumers.