为何以“单位”网为代表的这些英文博客和非官方网站在对外传播中有独特效果?外国受众为什么愿意相信这些个人化媒体上关于中国的报道?这些非官方网站的不同之处在哪里?是否值得我国主流对外传播网站借鉴?本文从内容分析的角度出发,试图回答这些问题。 Why do these English blogs and unofficial websites, represented by the “” unit network, have a unique effect on external communication? Why are foreign audiences willing to believe the reports on China in these personalized media? The differences between these unofficial websites are Where? Is it worth the mainstream of China’s external communication website for reference? This article from the content analysis point of view, trying to answer these questions.