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广播电视随着数字化的发展而获取了新的生产方式与发展模式。数字技术所具有的兼容开放、共享多样、通用对等的特征,彻底改变了广播电视声音图像文字等信息的生产传播、交换消费方式等,可见,数字化、信息化、技术化、产业化等是广播电视新媒体发展的方向。
With the development of digitization, radio and television have acquired new modes of production and development. Digital technology has the characteristics of compatibility, openness, diversity and universal equivalence. It has completely changed the production and dissemination of information such as audio and video images of radio and television and exchanged consumption patterns. It can be seen that digitalization, informationization, technology and industrialization are all The direction of radio and television new media development.