论文部分内容阅读
创新和转型的大趋势,正在改变着房地产的定义和内涵:房地产不仅仅是面包面粉的短期生意,更是全寿命周期的、以开发为基础、以运营为核心的长期事业;房地产不再仅仅是商品住宅,更是可持续发展的社区、体验式商业、城市综合体、产业园区、养老住区、文化旅游目的地;房地产不再仅仅是销售的产品,更是承载、培育产业与城市发展的资源整合平台、服务运营平台和资产管理平台;房地产不仅仅是大批量的制造业,更是绚丽多彩的服务业和金融业。创新,正在使房地产开发商,从传统的项目
The megatrends of innovation and transformation are changing the definition and connotation of real estate: real estate is not only a short-term business of bakery flour, but also a full-life, development-based, operations-centric long-term business; real estate is no longer the mere It is a commodity housing, more sustainable community, experiential business, urban complex, industrial park, old-age residential area and cultural tourism destination. Real estate is no longer just a product for sale, but also a bearing, nurturing industry and urban development Resource integration platform, service operation platform and asset management platform. Real estate is not only a large quantity of manufacturing industry, but also a colorful service and financial industry. Innovations are being made to real estate developers from traditional projects