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近年来,我国博物馆文创产业得到快速发展,各家博物馆纷纷设计开发具有自身特点的文创商品。其中,那些受到观众喜爱和热捧的文创商品大多出自于馆藏文物丰富,人力和物力资源比较雄厚的博物馆,而对于绝大多数博物馆特别是中小博物馆和新建博物馆而言,文创商品的开发还处于起步阶段。如何抓住文创产业的发展机遇,开发符合自身特色的文创商品是摆在这些博物馆面前的一大难题。本文中,笔者将初步分析博物馆文创商品的发展现状,探讨商品开发时需要考虑的问题和方法,并围绕中国妇女儿童博物馆的实际情况提出部分思路和设想。
In recent years, cultural and creative industries in our museum have been rapidly developed, and various museums have designed and developed cultural and creative products that have their own characteristics. Among them, those who enjoy the audience favorite and praised the products mostly from the collection of cultural relics rich, abundant human and material resources museum, and for the vast majority of museums, especially small museums and new museums, the development of cultural and creative goods Still in its infancy. How to seize the development opportunities of cultural and creative industries and develop cultural and creative products that are in line with their own characteristics are a major challenge facing these museums. In this article, the author will initially analyze the development status of the museum’s cultural and creative goods, explore the issues and methods to be considered in the development of the commodity, and put forward some ideas and ideas around the actual situation of the China Women and Children’s Museum.