伙伴型营销模式必将取代交易型在PC业,存在著名的交易型营销模式,即一锤子买卖模式。在这种逻辑下,购买的中小型客户提货走人,此后客户在使用过程中产生的故障、安全、升级等种种问题,往往得不到有效解决。岁末年初,惠普公司正对中小企业业务周期需求,启动全程助力计划,实施伙伴型营销模式,取代传统的交易型模式。 Partner-based marketing model will replace the transaction-oriented PC industry, there is a famous trading-based marketing model, that is, a one-hammer trading model. In this logic, the purchase of small and medium-sized customers take delivery of goods, since the customer in the process of failure, security, upgrades and other issues, often can not be effectively addressed. Hertz, New Year, Hewlett-Packard is the business cycle needs of SMEs, start the entire power plan, the implementation of partner marketing model, to replace the traditional transaction-based model.