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营销道德问题是我国经济发展中面临的一大难题,认识和提升企业营销的道德水平,具有重大的实践意义。本文研究了营销道德多层面的特征和形成机理,提出了提高营销道德水平的实施途径。
The issue of marketing ethics is a major challenge in the economic development of our country. It is of great practical significance to recognize and enhance the moral level of marketing. This paper studies the multi-layered features and formation mechanism of marketing ethics, and puts forward the ways to improve marketing ethics.