面对激烈的市场竞争,葡萄牙鞋业显得有些力不从心。虽然这同样是个拥有悠久制鞋历史的国度,但缺乏品牌优势使其处于尴尬的境地。同许多欧洲鞋厂一样,葡萄牙制鞋企业的规模普遍比较小,市场网络也基本覆盖在欧洲地区,个别企业开始试水亚洲市场。作为欧盟成员中比较穷的国家,葡萄牙鞋厂很难像他们的意大利和西班牙伙伴一样频繁亮相国际鞋展,树立自己的品牌。在某些方面,葡萄牙鞋业与中国鞋业有着 In the face of fierce market competition, the Portuguese footwear industry seems a bit powerless. Although this is also a country with a long history of footwear, the lack of brand advantage puts it in an awkward position. Like many shoe factories in Europe, the size of the Portuguese footwear industry is generally relatively small, the market network is basically covered in Europe, individual companies began to test the water market in Asia. As a poorer member of the European Union, the Portuguese shoemaker is hardly able to unveil the International Shoe Fair as often as its Italian and Spanish counterparts to establish its own brand name. In some respects, Portugal shoes and China shoes have