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本报讯记者孙会君报道奥美和智威汤逊公司于4月16日推出互动媒体咨询(M Digital),运用数字手段和互联网络为客户提供媒介传播解决方案,也就是说,将其业务范围推广到互联网络上。据介绍,奥美和智威汤逊推出互动媒体咨询旨在为积极致力于数字化发展的客户提供全方位网络沟通服务,其中包括媒介策划、媒体购买、战略研究、媒体咨询、数据管理、调研及效果评估等。目前,奥美已经为其客户 IBM在 www.zdnet.com.cn 和找到了等中文站点上策划了一系列宣传攻势。
The newspaper reporter Sun Huijun reported that Ogilvy and J. Walter Thompson launched interactive media consulting (M Digital) on April 16th, using digital means and the Internet to provide media distribution solutions to customers, that is, to expand their business scope. Internet. According to reports, Ogilvy and J.Thomson launched interactive media consulting to provide comprehensive network communication services to customers who are actively engaged in digital development, including media planning, media buying, strategic research, media consulting, data management, research, and performance evaluation. Wait. At present, Ogilvy and Mather has planned a series of propaganda offensives for its client IBM at www.zdnet.com.cn and found Chinese websites.