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广告目标提升法兰琳卡品牌知名度,扩大品牌影响力,并将法兰琳卡“自然有机护肤”品牌理念打入消费者心智。策略亮点高举高打,选择强势平台现象级节目——冠名浙江卫视《中国新歌声》。以《中国新歌声》为传播支点,整合电视、视频网站、新闻、直播、社交、线下地推等资源进行全媒体传播。创新点针对法兰琳卡《中国新歌声》不同的圈层受众,法兰琳卡及其全案代理公司顺风盛美传
Targeted advertising Raise Franklin brand awareness, expand brand influence, and the brand Franklin card “natural organic skin care ” into the minds of consumers. Strategic Highlights Hold high hit, select a strong platform phenomenal level program - named Zhejiang Satellite TV “China’s new song.” With “China’s New Songs” as the fulcrum of its dissemination, it will integrate all resources such as television, video websites, news, live broadcast, social networking, offline push and other resources for all-media dissemination. Innovation points Against Franz Lam “China’s new song,” the different audiences, Franklin card and its case agent Shun Feng Sheng Mei Chuan