近年来微博、微信、SNS等社交媒体的纷纷上线造成受众市场的分流。传统媒体纷纷向新媒体靠拢实现技术上的融合。在这个过程中,传统媒体需保持自身权威性、深度性、区域性、随意性等传统优势,利用好微博、微信等新技术平台,让微博成为传统媒体突发事件的报道平台、新闻线索的来源、品牌营销的区域、传受双方的互动平台。 In recent years, microblogging, WeChat, SNS and other social media have launched on the market diversified audience. Traditional media have moved closer to new media to achieve technological integration. In this process, traditional media should maintain its traditional advantages such as authority, depth, regionality and arbitrariness, make good use of new technology platforms such as Weibo and WeChat to make Weibo become a platform for reporting media incidents. News The source of clues, the area of ​​brand marketing, through both interactive platforms.