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近年来,伴随着中国广告业的迅猛发展,以倡导真善美为宗旨的公益广告也正在发展壮大。公益广告是指为实现公共利益而实施的广告。公益广告一般是非商业性的,其目的是传播公益观念。公益广告以它独有的“人本性”、“公益性”、“倡导性”等特点,把人文关怀渗透到人们的日常生活中,潜移默化地影响着人们的言行,推动着人类文明的进步。
In recent years, along with the rapid development of China’s advertising industry, public service announcements based on the promotion of truth, goodness and beauty have also been developing and expanding. Public service ads refer to advertisements implemented in the public interest. Public service ads are generally non-commercial, and their purpose is to spread the concept of public welfare. Public service ads, with its unique characteristics of “human nature”, “public welfare” and “advocacy”, infiltrate the humanistic concern into people’s daily life and imperceptibly influence people’s words and actions and promote With the progress of human civilization.