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目前,我国高校已经形成了多层次、多形式的公共关系教育体系,然而高校公关教育在培养目标、教学方法、学科体系等方面都存在一些问题。中国国际公关协会主办的中国大学生公共关系策划大赛受到了全国各大高校的关注,为高校公关教育工作者提供了实践教学的平台。本文从中国大学生公共关系策划大赛入手,对我国高校公关教育未来的发展方向进行了探讨。
At present, colleges and universities in our country have formed a multi-level and multi-form public relations education system. However, there are some problems in the public relations education in higher education, such as training objectives, teaching methods and subject system. China PR Association sponsored by China University Public Relations Planning Contest has been the concern of all major colleges and universities, public relations education workers in colleges and universities to provide practical teaching platform. This article starts with the planning of the public relations of Chinese college students and probes into the future development of public relations education in Chinese universities.