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从上市公司2013年年报来看,去年14家白酒上市公司的市值已缩水2552亿元。在经历了2012年、2013年的市场僵持之后,白酒龙头企业五粮液日前率先下调市场零售价。从5月19日开始,五粮液核心产品52度水晶瓶五粮液(俗称“普五”)出厂价调整为609元/瓶,建议团购价659元/瓶,建议终端零售价729元/瓶;此前,普五出厂价为729元,零售指导价为1109元。经过此番价格调整,出厂价降幅超过15%,零售价降幅超过30%。另外,五粮液1618出厂价下调为
According to the annual reports of listed companies in 2013, the market value of 14 listed liquor companies shrunk by 255.2 billion yuan last year. After experiencing the market stalemate in 2012 and 2013, liquor leading company Wuliangye recently took the lead in lowering the market retail price. From May 19, the core product of Wuliangye 52-degree crystal bottle Wuliangye (commonly known as “Pu five”) factory price adjusted to 609 yuan / bottle, the proposed purchase price of 659 yuan / bottle, the proposed retail price of 729 yuan terminal / bottle; Prior to this, Pu five ex-factory price of 729 yuan, retail guide price of 1109 yuan. After this price adjustment, the ex-factory price fell more than 15%, the retail price fell more than 30%. In addition, Wuliangye 1618 ex-factory price cut to