网络经济的迅速发展,给企业参与市场竞争带来了新的机遇,同时对企业传统的财务管理也提出了严峻挑战,迫切需要进行财务管理创新。本文剖析了网络经济下传统财务管理的弊端,并就财务管理创新的内容和实现对策提出了新的见解。 The rapid development of the network economy has brought new opportunities for enterprises to participate in market competition. At the same time, the traditional financial management of enterprises has also posed a severe challenge and an urgent need for financial management innovation. This article analyzes the disadvantages of traditional financial management under the network economy and puts forward new ideas on the contents of financial management innovation and the countermeasures.