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长期以来,文化产品的生产作为一项事业,一直由国家统一组织生产,民间力量参与严重不足。这种计划型文化产品生产模式产生了诸多弊端。其一,由于产品生产计划都由国家统一制定安排,往往无法及时、准确地反映甚至完全忽略了市场需求,致使文化产品无法满足市场的真正所需,造成供应与需求之间的严重脱节。比如传统的几大电影制片厂一年几百部片子,很少能在市场上取得成功。相反,民营的譬如冯小刚、张艺谋的公司,差不多做一个片子就能占有一定的市场。其差异就在于民营公司更注重市场需求,在策划、制作等方面更灵活。
For a long time, the production of cultural products, as a cause, has always been produced by a unified national organization with a serious under-participation of non-governmental forces. This type of planned cultural product has many drawbacks. First, since all plans for product production are formulated by the state, they often fail to reflect the market demand promptly and accurately, or even completely neglect the market demand. As a result, cultural products can not meet the real needs of the market, resulting in a serious disconnect between supply and demand. For example, several major movie studios in the traditional hundreds of films a year, rarely succeed in the market. On the contrary, private companies such as Feng Xiaogang and Zhang Yimou can occupy a certain market when they make a movie. The difference is that private companies pay more attention to market demand and are more flexible in planning and production.