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目前,国内外的学者对传媒经济学领域的研究大多建立在新古典经济学的理论基础之上,它的分析结构是一种比较微观的经济学和产业经济学的体系。但实际上传媒经济学领域具有一些自己独特的体系结构和产品属性,而且随着网络传媒的不断发展,这种研究方法面临的挑战也越来越大。也正是因为如此,所以相关学者对传媒经济学领域的研究具有很大的争议性。本文就在系统经济学的基础之上,对我国的传媒产业组织进行相关的探讨。
At present, most scholars in the field of media economics are based on the theoretical foundation of neoclassical economics, and its analytical structure is a system of economics and industrial economics which is microscopic. However, in fact, the field of media economics has its own unique architecture and product attributes. With the continuous development of internet media, the challenges of such research methods are also increasing. Precisely because of this, the relevant scholars have great controversy over the field of media economics research. This article is on the basis of system economics, the media industry organizations in China related to the discussion.