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在品牌危机面前,如果缺乏良好的预控机制、处理机制和相关的指导理论,不但难以妥当地处理危机,反而容易导致危机加剧,成为灭顶之灾市场竞争已经集中体现为品牌的竞争,谁拥有品牌,谁就能称霸市场,是否拥有实力强大的品牌,已经成为企业生存和发展的关键因素。拥有名牌,首先要从保护品牌开始。所谓多层次品牌保护,就是品牌的所有人、合法使用人对品牌资格实行的保护措施,以防范来自各方面的侵害、侵权行为和促进品牌的保值增值。
In the face of the brand crisis, the lack of a good pre-control mechanism, handling mechanism and related guidance theory not only can not properly handle the crisis, but also easily leads to the crisis and the downturn. Market competition has been embodied in the brand competition, who owns Brand, who can dominate the market, whether it has a strong brand, has become a key factor in the survival and development of enterprises. Have a brand name, we must first start with the protection of the brand. The so-called multi-level brand protection, is the owner of the brand, the legitimate users of the protection of brand protection measures to prevent infringement from all aspects, infringement and promote the brand value.