许喜林何许人也?他是北京匹夫营销策划有限公司总经理、北京商品经济学院副院长、营销策划专家,是中国也是世界上承诺营销策划第一人。在他麾下工作是一种荣耀,接受他的点拨是一种福分。我是个幸运儿,有幸做匹夫营销策划公司的情报部主管,在此期间接受了许总的诸多指点,受益匪浅。刚到匹夫的时候,许总向我推荐了四本书,说:“对你来说最重要的是洗 Xu Xilin what Heren also? He is the general manager of Beijing PIPE Marketing Planning Co., Ltd., Beijing Institute of Commodity Economics, vice president of marketing planning experts, China is also the world’s first commitment to marketing planning. It is an honor to work under his command. It is a blessing to accept his call. I am a lucky man, fortunate enough to be the director of the Intelligence Department of Pivi Marketing and Planning Company, and I have benefited greatly from this. When he first arrived at Poff, Xu suggested four books to me and said: "The most important thing for you is to wash