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在传媒剧烈变局的情势下,传统媒体如何更好地利用内容优势扩大影响力,抓住更多用户和客户,获得效益?这是当下传统媒体在转型过程中一直苦苦摸索并颇感困惑的地方。本文对此进行了较为深入的思考。
In the context of drastic changes in the media, how can the traditional media make better use of the advantages of content to expand its influence, seize more users and customers and gain benefits? This is the traditional media’s painstaking exploration and confusion in the process of transformation local. This article made a more in-depth thinking.