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经济伦理对经济活动具有重要的指导意义。基于这一认识，本文试图探索中国古代儒家经济伦理对明清时期徽商经济行为所产生的影响。重群体抑个体的道德原则和重义轻利的道德规范可以认为是儒家经济伦理的基本内容。上述道德原则和道德规范在徽商的经济活动中得到了充分的体现和发挥。徽商所奉行的重公益而抑私利、重利他而抑利己、重礼让而抑竞争、重均平而抑分化的原则，以及取予有度、财用有制、交往有信、刻苦顽强等规范，便是很好的说明。这些原则和规范对徽商的事业起了双重作用：一方面，它促进了徽商的发展和兴盛；另一方面，它又阻滞了徽商挣脱封建羁绊向近代资本主义转化。
Economic ethics has important guiding significance for economic activities. Based on this understanding, this article attempts to explore the economic ethics of ancient Chinese Confucian merchants in the Ming and Qing Dynasties economic behavior. It is the basic content of the economic ethics of Confucianism that the ethical principles that emphasize individual groups and individual morality and the moral norms that emphasize the importance and low profits should be considered. The above moral principles and ethics have been fully reflected in the economic activities of Huizhou merchants. Huizhou merchants adhere to the principle of emphasizing commonweal and self-serving interests, restrain oneself from selfish detriment, resign oneself and restraining one’s competition, Specification, it is a good description. These principles and norms played a dual role in the cause of Huizhou merchants: on the one hand, it promoted the development and prosperity of Huizhou merchants; on the other hand, it impeded Huizhou merchants from breaking the feudal bondage into the transformation of modern capitalism.