企业文化,是企业综合实力的组成部分,反映了一个企业的核心主张。思想政治工作是企业文化的精髓,是加强文化建设的必然要求。创新思想政治教育内容和方法,重新认识思想政治教育对企业文化建设的作用,对于激发员工积极性、创造性,实现企业目标,具有重要意义。 Corporate culture is an integral part of an enterprise’s overall strength and reflects the core assertion of an enterprise. Ideological and political work is the quintessence of corporate culture and a necessary requirement for strengthening cultural construction. Innovating the contents and methods of ideological and political education and re-recognizing the role of ideological and political education in the construction of enterprise culture are of great significance for motivating staff to be motivated, creative and to achieve their business goals.