现在人们对于旅游消费的要求也在不断提高,单纯的旅游经济发展模式和旅游项目已经不适用于人们对现代旅游业的需求,人文旅游于旅游文化的联动发展将成为现代旅游业经济发展的必然趋势。通过对旅游文化与人文旅游产业发展关系的探讨与分析,进一步深入研究旅游文化与人文旅游产业联动发展的对策及动因。将旅游行为与人文旅游中的人文精神相结合起来新型旅游形式,丰富了人文旅游的内涵,促进现代旅游文化产业的不断向前发展。 Nowadays people’s requirements for tourism consumption are also increasing. Purely the mode of development of tourism economy and tourism projects are not suitable for people’s demand for modern tourism. The joint development of cultural tourism and tourism culture will become inevitable for the economic development of modern tourism. trend. Through the discussion and analysis of the relationship between the tourism culture and the development of the humanistic tourism industry, the countermeasures and motivation of the joint development of the tourism culture and the humanistic tourism industry are further studied. Combining the tourism behavior with the humane spirit in humane tourism, the new type of tourism has enriched the connotation of humane tourism and promoted the continuous development of modern tourism and cultural industries.