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农机行业有一位笔者很尊敬的前辈说:服务是经销商的唯一核心竞争力,没有服务能力,农机经销商就没有存在的价值!尽管近几年农机行业服务意识都非常强,但却对服务的理解存在误区,导致了服务变成了企业不愿承担却又不得不承担的累赘。其实,这都是曲解了服务的本质,本质上,服务其实是一项增值业务!服务是增值,而不是弥补产品的不足记得10年前智能手机刚刚出现的时候,笔者曾买过一部TCL生产的智能手机,在半
In the agricultural machinery industry, one of the author’s respected seniors said: Service is the only core competitiveness of a distributor, there is no service capacity, and there is no value for agricultural machinery dealers! Although in recent years, the service awareness of the agricultural machinery industry is very strong, but it is There are misunderstandings in the understanding, which has caused the service to become a burden that the company does not want to bear but has to bear. Actually, this is a misinterpretation of the nature of the service. Essentially, service is actually a value-added service! Service is a value-added service, not a replacement for the lack of a product. I remember that when a smart phone first appeared 10 years ago, I once bought a TCL. Production of smart phones in half