中国传统图形传达着“实用”的本质,现代设计同样追求功能性与实用性,有相似的切合点。所以在现代商业环境下传统图形的应用,设计是要深谙传统图形所传达的文化内涵,才能使传统图形设计理念向现代商业设计理念的转换,使传统图形在商业环境中巧妙应用。纵观近十几年的国际平面设计作品的竞赛中,以中国传统设 The traditional Chinese graphic system conveys the essence of “practicality.” Modern design also pursues both functionality and practicality, with similar points of coincidence. Therefore, in the modern business environment, the application and design of traditional graphics should be well versed in the cultural connotations conveyed by traditional graphics so as to transform the traditional graphic design concepts into modern commercial design concepts and make the traditional graphics cleverly applied in a commercial environment. Throughout nearly a decade of international graphic design competitions, with traditional Chinese design