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社会主义文化大发展背景下,实体书店是中国民族书业一支不可忽视的力量。然而实体书店近年来发展却不容乐观,自2011年以来,全国实体书店更是集体跌入寒冬。本文经过深入调查书店发展的问题,对我国实体书店发展状况进行了分析,综合讨论了当前专家学者对实体书店转型发展提出的各种建议,从盘活资源、专业化经营以及线上线下相结合三个方面,为实体书店转型发展提出了详细的发展方案。
In the context of the great development of socialist culture, physical bookstores are a force that can not be ignored in Chinese national book industry. However, the development of physical bookstores in recent years is not optimistic. Since 2011, the national physical bookstores have collectively fallen into a cold winter. After deeply investigating the development of the bookstore, this paper analyzes the development of the physical bookstore in our country, and discusses all kinds of suggestions put forward by the current experts and scholars on the transformation and development of the bookstore. From the aspects of resource activation, specialization and combination of online and offline On the one hand, a detailed development plan is proposed for the transformation and development of physical bookstores.