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在国内工程勘察设计市场竞争日渐白热化的情况下,一些工程勘察设计企业正积极实施“走出去”战略。但国际市场风云变幻,高手如云,中国企业如何才能在国际市场站稳脚跟?中国建材国际工程集团有限公司董事长兼总经理彭寿结合公司多年来“走出去”的实践,从国际市场的一般性分析、五种基本竞争力量分析、SWOT分析等3个层次对制订“走出去”战略的条件进行分析,提出了“走出去”的战略选择,据此构建出以“主营业务(B)整合、业务流程(P)再造、服务(S)网络重组、核心管理(M)系统构架”为核心内容的BPSM战略模型,并进行了适用性和有效性验证,此文对正在和即将“走出去”的企业具有较高参考价值。
In the increasingly intense competition in the domestic engineering survey and design market, some engineering survey and design enterprises are actively implementing the “going out” strategy. However, the ever-changing international market, masters like clouds, how Chinese companies can gain a foothold in the international market? China Building Materials International Engineering Group Co., Ltd. Chairman and General Manager Peng Shou company over the years “going out ” practice, from the international The general analysis of the market, the analysis of the five basic competitive forces and the analysis of the SWOT, analyzes the conditions for formulating the strategy of “going out” and puts forward the strategic choice of “going out”. Based on this, BPSM strategic model with core business (B) integration, business process (P) reengineering, service (S) network reorganization and core management (M) system architecture as the core content, and carried out the applicability and validity verification This article has a higher reference value for enterprises that are going to and will go out.