本文着重阐述了区域性文化与情感因素在产品设计中的重要作用,并指出设计师在设计产品时不仅要在设计中传承和发扬民族的文化,表现自身的情感,更重要的是应通过产品设计最大限度地满足大众心理和情感上的需求,实现人性化设计,最终在产品和人之间建立一种情感层次上的深刻关系,实现“人与物”的高度统一,推进时代和社会的进步。 This article focuses on the regional cultural and emotional factors in product design, and pointed out that designers not only in the design of products to inherit and carry forward the national culture, showing their emotions, more importantly, through the product Design to meet the general public to meet the psychological and emotional needs, to achieve human design, and ultimately products and people to establish a deep emotional relationship between the level of “people and things,” a high degree of unity and promote the times and Social progress.