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随着烟草行业各项改革的不断深化和市场化进程的不断加快,新要求、新理念、新知识、新技能的不断更新,按照客户需求采集订单,以客户订单组织货源,推进市场化运作工作的进一步开展,卷烟订单采集模式在行业中的地位和作用变得日益重要。本文阐述了基层烟草公司客户订单采集模式市场化取向改革的意义,依托建立统一的卷烟订货平台,创新客户订单采集模式的总体思路,提出新商盟卷烟订货商务平台改版设计及统一货源投放策略设计,进而阐明客户订单采集模式市场化取向改革有利于降低企业运营成本、实现客户自由选择订单,形成工业营销品牌,商业拓展市场,共同营销消费者的新格局。
With the continuous deepening of various reforms in the tobacco industry and the accelerating marketization process, the new requirements, new ideas, new knowledge and new skills are continuously updated, the orders are collected according to customer needs, the supply of goods is organized according to customer orders, and the market-oriented operation is promoted The further development of cigarettes, orders for the acquisition of the status and role of the industry has become increasingly important. This article expounds the significance of reforming the market-oriented reform of customer order acquisition mode in grass-roots tobacco companies. Relying on the establishment of a unified cigarette ordering platform and innovation of customer order collection mode, this paper proposes a revised version of the new commercial cigarette ordering business platform design and unified supply strategy design , And then clarify the market-oriented reform of customer order acquisition mode is conducive to reducing operating costs, enabling customers to choose orders, the formation of industrial marketing brand, business development market, co-marketing a new pattern of consumers.