东方广播电台的崛起,在上海新闻界及社会各界掀起一股空中电波旋风。为什么东广台建立短短几个月,就产生如此大的影响?他们的改革尝试是多方面的,有独创性的,特别是在以下三个方面取得了突破性的进展。其一,解脱了广播新闻公告性、程式化、内容单调和时效差的束缚,在“两为”的方向下,从广大听众的共同兴趣和普遍需要出发,寻找为广大听众喜闻的传播内容和传播方式,跟上了加快现代化建设的时代步伐。比如,实行滚动式播放新闻,频率大大加 The rise of the Oriental Radio Station has set off a wave of airwaves in the press and in the community in Shanghai. Why has the East Canton Tower a few months to establish such a big impact? Their attempt to reform is multifaceted, original, especially in the following three areas made a breakthrough. First, it has freed itself from the shackles of radio announcements, stylization, monotonous content and time lag. Under the “two for” direction, starting from the common interests and general needs of the vast majority of listeners, searching for content that is popular with the listeners And modes of communication, keep up with the pace of accelerating the pace of modernization. For example, the implementation of rolling broadcast news, greatly increased frequency