理念言论化——言论诠释理念通过各种发布言论的方式,不断诠释、宣扬企业的文化理念是企业文化传播的重要方式,也是企业领导的责任所在。企业领导是企业文化的代表,其言论代表的就是企业的文化理念。一些优秀的企业领导人都长于此道,任正非、张瑞敏、马云和董明珠等都是言论诠释和传播文化理念的高手。任正非主要通过内部谈话和文章诠释和宣扬华为的文化理念。如激发危机意识的 Concept of speech - the concept of interpretation of speech Through various ways to publish the speech, continue to interpret and promote the corporate culture of cultural ideas is an important way of communication, but also the responsibility of business leaders. Corporate leadership is the representative of corporate culture, its speech is the corporate culture of ideas. Some outstanding business leaders are longer than this. Ren Zhengfei, Zhang Ruimin, Ma Yun and Dong Mingzhu are experts in the interpretation and dissemination of cultural ideas. Ren Zhengfei mainly through the internal conversation and articles to interpret and promote Huawei’s cultural ideas. Such as the sense of arouse crisis