中国式寻宝虽然提高了薪水和生活条件使许多中国人能够消费升级更昂贵的产品,但他们仍然像低收入的时候一样对消费谨慎和负责。以家用电器和消费电子产品为例,最吸引消费者的是技术或功能特征,这些特征能够带来便利、便于储存、耐用和可靠的服务。在个人护理品类方面,他们更关心对健康的好处以及成分的质量。 Chinese-style treasure hunt Although many savvy salaries and living conditions have enabled many Chinese to spend more on upgrading their more expensive products, they are still cautious and responsible for spending as low-income ones. In the case of home appliances and consumer electronics, for example, the most appealing to consumers is the technical or functional characteristics that bring convenience, storage, durability and dependable service. In the personal care category, they are more concerned about the health benefits and the quality of the ingredients.