媒体的概念媒体简单说即是信思的载体和渠道在广告业中所称的媒体,指的是能够承载广告的信息载体和渠道。我们经常接触到的电视、广播、报纸、杂志属于太众传统媒体,而户外,网络、手机短信等属于新兴媒体媒介研究的途径在进行媒介研究以及为客户提供广告媒体时不应该“设限”于传统媒体。如日中天的“手机短信”被电信业的资深人土喻为继网络媒体后的“第五媒体”,就是这种令“老外”迷惑不解的具有中国物色的“拇指经济” The concept of the media The media that is simply the carrier and channel of faith in the advertising industry as the media, refers to the information carriers and channels that can carry advertising. The television, radio, newspapers and magazines we regularly come into contact with are too much traditional media. The ways we study the emerging media and media such as outdoor, internet and mobile phone text messaging should not be “limited” when conducting media research and providing advertising media to our clients. In traditional media. Growing up in the sky “mobile messaging” by the telecommunications industry veteran Tu Yu as the network media after the “fifth media” is such a “foreigner” puzzled with the Chinese find the “thumb economy”