当前,报刊发行所面临的形势比较严峻,突出的问题有两个:一是现行报刊发行的管理与经营仍是旧的一套,与市场经济不相适应;二是单纯依靠行政手段的发行方式,在新形势下相形见绌,难以收效。为此,拟采取如下对策:一、调整品种结构,满足市场需求。过去,受计划经济体制和片面认 At present, the situation facing the issue of newspapers and periodns is rather grim. There are two outstanding issues: First, the management and operation of the current press distribution are still the old ones that are incompatible with the market economy; second, they rely solely on the means of distribution of administrative means , Dwarfed in the new situation, it is difficult to bear fruit. To this end, it is proposed to take the following measures: First, adjust the variety of structures to meet market demand. In the past, by the planned economic system and one-sided recognition