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现行的企业社会责任标准多以利益相关人理论为理论依据,但是该理论解决不了企业内生性的履行社会责任的积极性。我们认为企业履行社会责任,是服务于企业品牌的美誉度,是企业品牌战略的一个组成部分。企业履行社会责任仍服务于企业的盈利的目的,并未偏离企业法人的本质。我国经济增展放缓的背景下,为了保持、增进中国经济在世界产业链条中的优势地位,我国应当以立法形式建立企业社会责任标准引导中国企业进行企业品牌建设,进而服务于中国的“走出去”战略。在我国建立社会责任标准时,中国的企业社会责任标准所蕴涵的功能,不仅需要参照现行企业社会责任维度,也需要考虑到企业社会责任标准服务于中国企业品牌,更需要考虑到参与世界范围内道德话语权争夺和为与中国制造存在竞争关系的国家和地区设置蓝色壁垒,还需要服务于中国政治安全。
The current standards of corporate social responsibility are mostly based on the theory of stakeholder, but this theory can not solve the enterprise’s initiative of fulfilling social responsibility. We think corporate social responsibility is the reputation of serving the corporate brand and is an integral part of the corporate brand strategy. Corporate social responsibility is still serving the purpose of corporate profits did not deviate from the corporate nature of the legal person. Under the background of the slowdown of economic growth in our country, in order to maintain and increase the dominance of China ’s economy in the world industrial chain, our country should set up the corporate social responsibility standard in the form of legislation to guide Chinese enterprises in corporate branding and service to China. Going out "strategy. When establishing social responsibility standards in China, the functions implied in China’s CSR standards need not only to refer to the existing CSR dimensions, but also to take into account the CSR standards to serve Chinese enterprises’ brand names, and to take into account participation in the worldwide ethics The struggle for discourse and the establishment of blue barriers in the competitive countries with China also need to serve China’s political security.