《营销学苑》:SK-Ⅱ的危机一波未平,一波又起。2006年9月22日,SK-Ⅱ品牌宣布暂时停止SK-Ⅱ专柜的运作,直至确认符合中国有关在售化妆品所含微量铬和钕的规定。还有前一阶段的“富士康-第一财经事件”,最近的“柯达事件”,这些事件对于公众来说是问题,对于企业而言是危机,不同的企业爆发不一样的问题,这种种问题在现阶段爆发说明什么?是消费者维权意识增强?还是媒体监督力量增强了?或者还有其他什么原因才促使这些问题被越来越多的人越来越的机构关注和参与? “Marketing Academy”: SK-Ⅱ crisis in the next wave, wave again. On September 22, 2006, the SK-Ⅱ brand announced that the SK-Ⅱ counter will be temporarily suspended until it is confirmed that it meets the requirements of trace chromium and neodymium contained in cosmetics for sale in China. As well as the previous phase of “Foxconn - the First Financial Incident” and the recent “Kodak Incident”, which are problems for the public, crisis for enterprises and different enterprises, which have different problems What’s going on at this stage of the outbreak? Are consumers’ awareness of protecting their rights? Or is their media oversight strengthened? Or are there other reasons for these issues to be brought to the attention and participation of an increasing number of organizations by more and more people?