什么样的广告迷人？答曰：新颖巧妙的。换言之，除了“真”与“善”，还必须“美”———包括创意美、制作美，不妨略举一二。一是有故事情节的。一只蹒跚而来的鸭子，走累了，渴了，便东张西望，它发现路边有只标有××字样的啤酒桶，就小心翼翼地走上前去，慢慢地推倒啤酒桶 What kind of ad is charming? Answer: novel and clever. In other words, apart from “truth” and “goodness,” we must also “be beautiful,” including creative beauty and making beauty. First, there are stories. A faltering duck walked tired, thirsty and looked around. He noticed that there was a beer keg marked with ×× on the curb, and walked cautiously to push the keg slowly