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本文阐述了经济型轿车的消费特点与广告诉求,论证了经济型轿车的广告诉求误区,指出了经济型轿车广告诉求的策划方略。
This article elaborates the consumption characteristics of economy cars and their demands for advertisements, demonstrates the erroneous zones of advertisement appeal of economy cars, and points out the planning strategy of advertising demand for economy cars.