一、产品同质化时代的质量观 “质量是企业的生命”这句口号直到今天我们仍然耳熟能详。但是随着市场的发展与技术的进步,各个品类都出现了产品同质化的趋势,这时出现了一些新的现象:消费者认为质量好的啤酒,撕掉商标却无法分辨与其他啤酒有什么区别;同样一个车间生产出的产品分别卖给国外的知名品牌和国内的品牌,却发现国外的知名品牌卖得比国内品牌好得 First, the homogenization of the product quality concept of the times “Quality is the life of the enterprise,” slogan until today, we are still familiar with. However, with the development of the market and the progress of technology, there has been a tendency of product homogeneity in all categories. At this time, some new phenomena have emerged: consumers think that good quality beer can not be distinguished from other beers What is the difference; the same workshop to produce products were sold to foreign well-known brands and domestic brands, but found that well-known foreign brands sold better than domestic brands