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本文的研究对象为地产平面广告,揭示受众关注在房地产平面广告传播中的现实价值,进而探索房地产的平面广告该如何吸引目标受众的注意。
This article focuses on real estate print ads, revealing the real value of the audience’s attention in real estate print ads, and then exploring how real estate print ads attract the attention of the target audience.