创名牌,首先应有一个“牌”,然后才能谈到使这个牌出名。因此,设计出一个好的商标,是非常重要的问题。随着我国经济体制改革的逐步深化,我国经济与世界经济也开始加速接轨,国内外特别是外向型企业(集团)面临着包括国内市场和国际市场的世界统一大市场。因此,企业在确立商标时就应当高起点,新思维,确立一个既具有产品特质,又具有中国特色而又能全球通用的国际性商标。商标的基本特征是合法性、新颖性、独创性、联想性和显著性。 商标的合法性是指商标从形式到内容要符合目标国法律的有关限制性 A brand name, first of all there should be a “card”, and then talk about making this card famous. Therefore, to design a good trademark is a very important issue. With the gradual deepening of China’s economic restructuring, the economy of our country and the world economy have also started to speed up their integration. Domestic and foreign enterprises, especially export-oriented enterprises (groups), are confronted with a large unified market worldwide, including the domestic market and the international market. Therefore, when setting up a trademark, an enterprise should start from a high starting point and think fresh and establish an international trademark that has both product characteristics and Chinese characteristics and can be universally applied globally. The basic characteristics of the trademark is legitimacy, novelty, originality, associativity and significance. The legitimacy of a trademark refers to the relevant restriction of the trademark from its form and content to the law of the target country