从旅游市场营销学角度看,吐鲁番葡萄沟景区在市场营销策略方面还存在一些问题,有的问题直接制约了该景区的旅游经济。应从构建产品策略、价格策略、营销渠道策略、促销策略这一营销组合着手,使吐鲁番葡萄沟景区真正实现5A景区的功能和效益。 From the perspective of tourism marketing, there are still some problems in the marketing strategy of Tujia Ditch Grape Region, and some problems directly restrict the tourist economy of this scenic spot. Should start from the construction of product strategy, price strategy, marketing channel strategy, marketing strategy, this marketing mix to make the Turpan Grape Valley Scenic Area 5A real function and benefits.