《McKinsey Quarterly》维基媒体让互联网用户制定战略可能听上去很另类,毕竟,维基媒体的存在取决于相互合作创造内容。近几年来,更多企业开始尝试开放战略流程,让向来无缘制定战略的群体参与进来。高管们列举了此举措的两大好处:首先,来自企业核心以外一线的各种高见能让计划更有深度;其次,增进员工对公司的感情,想法更加统一。但是,根据麦肯锡的研究,这些好处目前在企业界还不多见。在此,我们对社区导向战略工具扮演的角色,提出三个观察点。 “McKinsey Quarterly” Wikimedia allows Internet users to develop strategies that may sound very different. After all, the existence of Wikimedia depends on mutual cooperation to create content. In recent years, more companies have begun to try to open up the strategic process, so that the groups that have never been able to formulate strategies are involved. Executives cited two major benefits of this initiative: First, a variety of insights from the front line outside the core of the company can make the plan more depth; Second, to enhance the employees’ feelings for the company, the idea is more uniform. However, according to McKinsey research, these benefits are still rare in the corporate world. Here, we propose three observation points on the role of community-oriented strategic tools.